Finding the Perfect Buyer—Off Market and Over Asking
When Brett and Lauren decided to move to Chicago to be closer to family, they knew they wanted top dollar for their Mill Valley home—but they also needed flexibility. With high interest rates and limited market data in early 2024, they weren’t eager to take on the risks of a full public launch. Instead, we took a strategic off-market approach to find the right buyer without the need for staging or prolonged market exposure.
To ensure the home showed at its best, I guided them through a simple yet impactful refresh—updating cabinet colors, swapping light fixtures, and working with Lauren on a thoughtful home edit to create a more neutral, inviting space. With a fully prepped disclosure packet and pre-sale inspections in place, we introduced the property to our exclusive network of top agents who were working with motivated buyers.
The response was immediate. In just five days of private showings, more than 50 buyers toured the home, and we received five competitive offers—all without ever hitting the public market. The final result? A record-breaking sale at $2,800,000—$305,000 (12%) over asking with a seamless rent-back for Brett and Lauren to transition on their timeline.
Proof that the right strategy, the right network, and the right prep can deliver outstanding results—even in an unpredictable market.
Before & After
“Allie Fornesi is a master of her craft - she is incredibly smart, efficient, personable, confident, resourceful, has impeccable design taste and an unmatched network of buyers. She is easily the best realtor my husband and I have ever worked with, and forever will be the standard. I can't recommend Allie Fornesi enough.”
— Lauren D. | Seller of 1235 Waterview Drive, Mill Valley
